Designing products, services
and experiences that create
measurable business impact.
I shape the way people interact with complex systems — turning ambiguity into clarity and friction into flow.
With over a decade leading design at the intersection of enterprise software, health technology, and human behaviour, I bring strategic vision and craft-level execution to every engagement. My work spans UX strategy, design systems, accessibility, and data visualisation — always anchored to measurable outcomes.
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Earned an BCA from Bangalore University while simultaneously studying Animation & Multimedia Design at Arena Multimedia, creating a strong foundation in both technology and visual communication.
Started my career at a leading digital agency, delivering digital experiences for global enterprise brands and gaining exposure to multidisciplinary design, client collaboration, and fast-paced delivery.
Founded BigBang Media, where I expanded my technical expertise, worked directly with clients, and developed a broader understanding of product development, branding, and business.
Joined Quikr as a Product Designer and advanced to Lead Product Designer, leading large-scale product initiatives, mentoring teams, and building scalable user experiences for millions of users.
Joined EY as a UX Architect and progressed to Associate Manager, driving enterprise UX strategy, digital transformation, AI-led innovation, and business growth across multiple global industries.
A selection of work where strategy and execution meet, from clinical systems to design infrastructure, each built to ship measurable outcomes.
Problem Statement:
Users were unable to efficiently discover relevant jobs due to inconsistent navigation, overlapping categories, and an unstructured taxonomy. This increased search effort, reduced confidence, and negatively impacted platform engagement.
Problem Statement:
Fragmented workflows, disconnected data, and complex navigation made it challenging for business users to generate accurate forecasts efficiently. The objective was to redesign the experience by orchestrating patient flow into a unified, intuitive, and scalable platform that enabled faster insights and more informed decision-making.
Solution:
Platform that evaluates interfaces against usability, accessibility, cognitive load, and design best practices.
Outcome:
A product that helps teams identify UX issues earlier, standardize review quality, and accelerate design decision-making through intelligent, actionable insights.
Every successful product starts with understanding people, not features. I combine user research, stakeholder alignment, and business objectives to uncover the right problems before designing solutions that deliver measurable value.
I design scalable enterprise experiences that simplify complex workflows across healthcare, finance, insurance, cybersecurity, and life sciences. From design systems to governance, I create consistent experiences that scale across products and teams.
I transform complex data into intuitive visual experiences that empower organizations to make faster, smarter, and more confident decisions. By combining information architecture, visual storytelling, and user-centered design.
I build AI-driven tools and workflows that accelerate design, validation, and decision-making. From UXAudit.dev to AI-assisted design systems, I leverage emerging technologies to improve design quality while reducing effort and time
Earners of this badge have a broad understanding of the data visualization subject area and have in-depth knowledge
Earners of this badge understanding of digital concepts, tools and applications to help deliver insights and impact for clients.
This badge earner has demonstrated proficiency in using Enterprise Design Thinking concepts and activities to design responsible artificial intelligence systems
The Bronze badge holder has a solid understanding of the Health sector and its sub-sectors, business models, key terms and key players across the sector value chain.
This badge earner understanding of the Applied AI concepts. They are able to effectively communicate their understanding to internal and external parties in this area.
Earners of this badge has a basic understanding of the fundamental concepts, and applications of Dynamics 365 and how to apply to business problems.
IxDF Certificate on User Research, Methods and Best Practices
Currently available for senior leadership roles and strategic consulting engagements.
